(DRAFT agenda is subject to change)

Wednesday, July 9, 2014

11:00am Registration (Cypress Ballroom)

Event Emcee: May Chow, KSBW

11:30am Welcome

John Hartnett, Founder and CEO, SVG Partners and Founder, Steinbeck Innovation

Mike Federle, COO, Forbes

Bruce Taylor, CEO, Taylor Farms

Joe Gunter, Mayor of Salinas

12:00pm: Lunch

12:30pm The Future Smart Farm

Dave Evans, Former Cisco Chief Futurist

On the future of technology and its impact to future farming.

1:15pm Technology in the Future Farm – The Field, the office, and logistics

Luis Alvarez, President and CEO, Alvarez Technology Group Inc.

1:30pm Smart Farming: Innovations for a Smarter Planet

Deborah Magid, Director Software Strategy, IBM Smarter Planet

Deborah will discuss how venture capitalists, startups and corporations are bringing new technologies to an established industry.   Big data, analytics, mobile and the Internet of Things are changing agriculture in fundamental ways, and greatly impacting yield, food waste, food quality, the management of natural and man-made resources — from water to nitrogen to farm assets — and much more.

1:50pm Water- The Future & Consquences

Pete Williams, CTO, IBM Big Green Innovations

2:10pm FarmSight: Technology Evolution in Agriculture

Dan Dougherty, Business Development and Solutions Strategy, John Deere Intelligent Solution Group

On John Deere FarmSight™:  Technology Evolution in Agriculture

Dan will discuss how precision agriculture technology has evolved from automated guidance and variable rate capabilities to the era of telematics and big data. John Deere FarmSight™ helps farmers optimize their machines, the in-field execution of the job, and their agronomic practices to sustainably get the most profit from every acre.

2:30pm Afternoon Break (Lower Terrace)

2:45pm Education Driving Innovation

Kamath Shyam , Dean, College of Business, California State University, Monterey Bay

James Elser, Professor Ecology, Evolution, and Environmental Science, ASU

Tom Harter, Cooperative Extension Specialist, UC Davis

Willard Lewallen, President, Hartnell College

Moderator: Richard Moran, CEO and Vice Chairman, Accretive Solutions

3:30pm Fireside Chat Ag Innovation & Collaboration

Bruce Taylor, CEO, Taylor Farms

Brian Kocher, Executive Vice President and Chief Operating Officer, Chiquita Brands

Lorri Koster, Chairman and CEO, Mann Packing Company

Howard Roeder, President, Dole Fresh Vegetables

Moderator: Paul Noglows, Executive Producer, Forbes Reinventing America Summit

4:15pm Thrive Accelerator and AgTech Innovators

John Stanton, General Partner, SVG Ventures

THRIVE PITCHE SESSIONS:

Marian Singer, Co-Founder and CEO, WellIntel

Alvaro Ramirez, Founder and CEO, eHarvestHub

Tom Shapland, Co-Founder and CEO, Tule Technologies

Patty Britton, VP, Sales and Business Development, Thin Film

Sara Risorto, Operations Director, TerrAvion

5:15pm Closing Remarks

John Hartnett, Founder and CEO, SVG Partners and Founder, Steinbeck Innovation
Dennis Donohue, President, Royal Rose LLC and Board Chair, Steinbeck Innovation

5:30pm Cocktail Reception (Lower Terrace)